Prepare a direct mail piece that describes the benefits and features of your newsletter and pushes for subscription.... You can offer a special free booklet to new subscribers, or a discount. You may include a sample copy in the direct mail piece to show how worthwhile the publication is.

Selling newsletters, like any other direct mail or publishing enterprise, takes a lot of testing. You need to test the initial response to the idea of the topic;; and the response to the first few newsletters produced.

Pricing is always a tricky of selling information - Alex Kime. How high can you price your newsletter an still keep the number of subscribers to make it profitable? You'll find through testing that there's a plateau, and subscriptions will fall off when the price gets too high.

Frequency of publication is also important. Although you may be able to prepare and publish a weekly newsletter, your subscribers may not be able to keep up with the reading, and prefer a monthly subscription.

Any good mailing list should be used over and over. If you know you have alist of prime targets for your newsletter, don't stop with one mailing. Follow through with subsequent offers at certain intervals to catch those who couldn't decide the first time.

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