Search Engine Optimization and Design

 


Building an attractive even beautiful is the goal of most website designers. In the process, sometimes the effectiveness of the website is diminished. We need to keep in mind that our goal is not only to have a beautiful website that will make people want to stay and look around and enjoy, but also a website that will be helpful to the engines in determining what our website is about or what it is relevant to.

Udi Manber, Google vice president overseeing search quality, in response to a question about webpage content evolving to be more search engine friendly explained, "It's definitely still lacking. I wish people would put more effort into thinking about how other people will find them and putting the right keywords onto their pages." Popular Mechanics - April 16, 2008

Search engine optimization or SEO is arguably the most essential way to drive targeted traffic to your website because it leads to improved search engine placement. Optimizing the benefits of a well-designed web site will result in much more traffic coming to the website thereby generating income for the company publishing the website. With this fact in mind however, optimizing your website might cost you thousands of dollars if you are not skilled in this area. Good search engine optimization that leads to improved search engine placement will, on the other hand, bring you a much higher return on the investment of either time or money you put into it.

My goal in this article is to give you the basics of search engine optimization so that you can understand it and incorporate it to help you accomplish your task. This will help you to improve your relevancy and search engines rankings for the best results possible through proven search engine optimization techniques.

What are the major mistakes in design

First is is important to remember that search engines are machines and read words they don't see images or pictures. The most common mistakes form a search engine optimization standpoint are:

·        Making a website totally in Flash(TM)

·        Images without alt tags

·        Minimal or nonexistent meta title or title tag

Flash(TM) to the search engines is just like an image it is invisible although the Flash(TM) may capture the intrigue of the viewer it won't help the search engine to know what your website is about. While the text display as a part of the Flash(TM) my be rich in keywords and information it will be lost completely to the search engines and you will go unnoticed. Flash(TM) and pictures can be used to enhance a website but the site must have text in order to build relevance for the search engines.

 

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